Originally a re-branding project for an existing Better-For-You (BFY) snack from Fourtify, Inc., Cravewell became its own brand as a result of insight-driven creative strategy. It deviates from the usual seriously healthy messaging of other products in its category — challenging the market perception of cravings and making giving in naturally guilt-free with Cravewell.

Silver Prize : ASEAN-Korea Excellent Design Exhibition Award 2020

👉🏼See full project here. 👈🏼

John Borras Tan
Brand Strategy, Design, Animation

Work done with
Together We Design
Creative Direction : Lech Velasco
Designer : Lari Gazmen
Designer : Mark Gosingtian