Five Beauty promises to make high quality and accessible beauty essentials with skin-boosting ingredients that do all the work. With Five Beauty, all you need is a quick Five — now you have more time to do everything else that matters.
We worked with Five Beauty’s two co-founders to develop and create the brand – from the brand story, visual and verbal identity to the product and packaging design.
John Borras Tan
Brand Strategy, Visual Identity, Packaging Design
Work done with
Together We Design
Laraine Gazmen
Bea Sigua
Isay Roque
Marga Buenaventura
Straightforward and bold, the letterforms stand tall and confident. We created a custom logotype that allows flexibility while retaining its beauty. The modern letterforms have been given slightly sharp serifs to showcase elegance and grace. Like the brand, these various type characteristics make a flexible and hybrid look that can be applied to a number of Five Beauty products.
True to the brand ethos, our brand colors can encapsulate a variety of products for everyone. This color system makes the brand flexible for any product, campaign, or market. The system has 3 color categories – dark, bright, subdued. These 3 can be combined to create 3 different looks and feel.
send me a message at johnborrastan@gmail.com
©️john borras tan 2024
