Originally a re-branding project for an existing Better-For-You (BFY) snack from Fourtify, Inc., Cravewell became its own brand as a result of insight-driven creative strategy. It deviates from the usual seriously healthy messaging of other products in its category — challenging the market perception of cravings and making giving in naturally guilt-free with Cravewell.
Silver Prize : ASEAN-Korea Excellent Design Exhibition Award 2020
John Borras Tan
Brand Strategy, Design, Animation
Work done with
Together We Design
Creative Direction : Lech Velasco
Designer : Lari Gazmen
Designer : Mark Gosingtian
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johnborrastan@gmail.com
© John Borras Tan 2021